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Titlebook: Social Marketing and Sustainable Development Goals (SDGs); Case Studies for a G M. Mercedes Galan-Ladero,Helena M. Alves Textbook 2023 The

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Duarte Xara-Brasil,João Pedro Cordeiro,Luísa Cagica Carvalho,Pedro Pardale we could bring to clients: The late 1990s saw the emergence of a whole new generation of consulting firms — firms like IXL, Sapient, Scient and Razorfish — all of whom were growing phenomenally fast, even by the generous standards of the conventional consulting industry. They were walking through
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Alba Marín-Carrillo,Mª Victoria Carrillo-Duráne we could bring to clients: The late 1990s saw the emergence of a whole new generation of consulting firms — firms like IXL, Sapient, Scient and Razorfish — all of whom were growing phenomenally fast, even by the generous standards of the conventional consulting industry. They were walking through
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Social Marketing for Improving Women’s Rights: The Case of Dowry in Pakistanreat impact that this campaign had, and the significant results obtained, later, in 2021, UN Women Pakistan launched a second campaign, entitled “.,” continuing with the same objective: “..”.With these campaigns, UN Women Pakistan seeks to ensure that the dowry culture will soon be abolished, and th
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“We Know What We Are Doing”: Campaign Toolbox against the Shortage of Young People in Skilled Craftsgn, launched by the German Chambers of Crafts, is to bring the skilled crafts more into the focus of public attention and to convey the skilled crafts as what they are: future-oriented, modern, and internationally recognized. Part of the campaign is aimed at young women to attract and empower them f
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“You Can’t Ask That”: Asking and Understanding to Achieve more Inclusive Societiesial marketing perspective, examines how entertainment can be used to address prejudices and stereotypes with a view to achieving a more inclusive and tolerant society. The case study will demonstrate that “You can’t ask that” offers a versatile format that brings together entertainment and values-ba
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