| 书目名称 | Social Marketing and Sustainable Development Goals (SDGs) |
| 副标题 | Case Studies for a G |
| 编辑 | M. Mercedes Galan-Ladero,Helena M. Alves |
| 视频video | |
| 概述 | Presents examples of social marketing campaigns and their effects on raising awareness to achieve the SDGs.Demonstrates the application of the social marketing theory in contributing to the SDGs in pr |
| 丛书名称 | Springer Business Cases |
| 图书封面 |  |
| 描述 | This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world. |
| 出版日期 | Textbook 2023 |
| 关键词 | Global Perspective; Marketing; SDGs; Social Marketing; Sustainability; Sustainable Development Goals |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-27377-3 |
| isbn_ebook | 978-3-031-27377-3Series ISSN 2662-5431 Series E-ISSN 2662-544X |
| issn_series | 2662-5431 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 19:43:36
