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Titlebook: Servitization in Industry; Gunter Lay Book 2014 Springer International Publishing Switzerland 2014 Customer Oriented Solutions.Industrial

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Servitization of Capital Equipment Providers in the Pulp and Paper Industrye past 10 years, investments in this industry decreased by approximately 40 %. Consequently, service provision has become more important and a larger portion of the business of many capital equipment providers. This chapter describes and discusses the servitization of capital equipment providers reg
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Manufacturers of Medical Technology: Servitization in Regulated Marketsspitals’ investment budgets are restricted because of cost reductions in health systems, and the application of medical technologies requires a doctoral admission. These frame conditions set specific barriers and triggers for the servitization of medical technology manufacturers. Hence, in this chap
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Servitization as an Innovation Process: Identifying the Needs for Changeiew of innovation. Intangible product innovations are an opportunity to complement innovation strategies. However, the practices and tools that facilitate creating tangible innovations have failed for intangible innovations. Therefore, many manufacturers hesitate to develop new services or Product S
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Acquiring Customer Knowledge to Enhance Servitization of Industrial Companiespose of this study is therefore to identify the factors affecting customer’s service procurement. The study combines the theoretical bases of servitization, key account management and customer knowledge management. A qualitative exploratory research approach based on semi-structured interviews in bo
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Strategies for Developing the Service Business in Manufacturing Companiesotential and lucrative margins in the service business tempt companies to extend their traditional products business by services and so, change their position in the product-service continuum. But, which position should be selected? What does influence this decision? And, which implications does the
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Servitization and Process Interfaceslied to service settings. Based on this, we examine how process interfaces change as we move from a basic product sale model to a result-oriented PSS. It is argued that close attention to process interfaces is an important way to attenuate complexity that may arise from servitization.
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Photocopier Industry: At the Forefront of Servitizationlting firms and software vendors in a large, diverse and growing . market. This chapter provides a state of the art analysis of servitization phenomenon in the industry as well as a retrospective analysis of its evolution. The chapter ends with a discussion of managerial implications.
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