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Titlebook: Servitization in Industry; Gunter Lay Book 2014 Springer International Publishing Switzerland 2014 Customer Oriented Solutions.Industrial

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Machine Tool Industry: Beyond Tradition? advanced service strategies observed in the sample did not lead to additional financial benefits. To allow the in-depth interpretation of these findings, qualitative research aimed at understanding the cultural and managerial approach of clustered servitizers was conducted. A conservative cultural
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Manufacturers of Medical Technology: Servitization in Regulated Marketskets, characterised by the small investment budgets of customers. The potential for stimulating process improvements through advanced services is limited because the operation of medical equipment necessarily remains assigned to customers’ physicians.
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Acquiring Customer Knowledge to Enhance Servitization of Industrial Companieson supplier’s customer orientation in servitization. The acquired customer knowledge offers a basis for identifying customers of most strategic importance with regard to their service purchasing potential.
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Lars Witell,Per Myhrén,Bo Edvardsson,Anders Gustafsson,Nina Löfberg
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