Titlebook: Intelligent Support Systems for Marketing Decisions; Nikolaos F. Matsatsinis,Yannis Siskos Book 2003 Springer Science+Business Media New Y

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The structure of marketing decisionsToday’s philosophy of marketing, places the customer-consumer in the center of consideration of the enterprises, while at the same time strives to achieve two goals:

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公理

Applications in MarketingMARKEX has been used in the following real-world applications:

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International Series in Operations Research & Management Sciencehttp://image.papertrans.cn/i/image/469974.jpg

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978-1-4613-5415-4Springer Science+Business Media New York 2003

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Intelligent Support Systems for Marketing Decisions978-1-4615-1147-2Series ISSN 0884-8289 Series E-ISSN 2214-7934

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会议

Strategic Marketing Decisionsuch as business politics, strategic market planning, strategic marketing, business strategy, will be included, from now on, in the term “strategic marketing decisions”. By speaking more generally, we could say that the importance of various strategies varies according to the nature and the market po

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