Titlebook: Intelligent Support Systems for Marketing Decisions; Nikolaos F. Matsatsinis,Yannis Siskos Book 2003 Springer Science+Business Media New Y

粗俗人

labyrinth

New Product Development Methodologyife cycle of the products becomes continuously imperative for every enterprise and organization. This extension of the life cycle may be accomplished by the substitution of the product or by some changing some of its features, or by introducing a completely new product in the market.

蜿蜒而流

荨麻

Intelligent Decision Support Systems in Marketingto provide their heuristic reasoning and explanatory capabilities while DSS contribute with their analytical procedures and data management (Ford, 1985; Turban and Watkins, 1986; Henderson, 1987; Doukidis, 1988; Holtzman, 1989; Moore, 1992; Turban, 1993).

coalition

Merited

Book 2003tilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. ..Part I discusses the basic conc

联想

Decision analysis and supportequirements new scientific fields have emerged or expanded like management science, operational research, applied economic sciences, behavioural sciences, etc. The evolution of these research fields led to the systematic and scientific analysis and handling of administrative and managerial problems.

charisma

Strategic Marketing Decisionsuch as business politics, strategic market planning, strategic marketing, business strategy, will be included, from now on, in the term “strategic marketing decisions”. By speaking more generally, we could say that the importance of various strategies varies according to the nature and the market position of each enterprise.

ostracize

自由职业者

https://doi.org/10.1007/978-1-4615-1147-2artificial intelligence; calculus; decision analysis; decision support; design; marketing; multicriteria a