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Titlebook: Intelligent Support Systems for Marketing Decisions; Nikolaos F. Matsatsinis,Yannis Siskos Book 2003 Springer Science+Business Media New Y

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发表于 2025-3-21 19:04:43 | 显示全部楼层 |阅读模式
书目名称Intelligent Support Systems for Marketing Decisions
编辑Nikolaos F. Matsatsinis,Yannis Siskos
视频videohttp://file.papertrans.cn/470/469974/469974.mp4
丛书名称International Series in Operations Research & Management Science
图书封面Titlebook: Intelligent Support Systems for Marketing Decisions;  Nikolaos F. Matsatsinis,Yannis Siskos Book 2003 Springer Science+Business Media New Y
描述.Intelligent Support Systems for Marketing Decisions. examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. ..Part I discusses the basic concepts of multicriteria analysis .vis-à-vis. marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods a
出版日期Book 2003
关键词artificial intelligence; calculus; decision analysis; decision support; design; marketing; multicriteria a
版次1
doihttps://doi.org/10.1007/978-1-4615-1147-2
isbn_softcover978-1-4613-5415-4
isbn_ebook978-1-4615-1147-2Series ISSN 0884-8289 Series E-ISSN 2214-7934
issn_series 0884-8289
copyrightSpringer Science+Business Media New York 2003
The information of publication is updating

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发表于 2025-3-21 22:02:22 | 显示全部楼层
Nikolaos F. Matsatsinis,Yannis Siskosth such as obesity, pregnancy outcomes, cancer and cancer outcomes, and mortality. This book represents a diverse set of subject matters and seeks to fill a gap in the literature at a time when there is an increasing awareness that well being is associated with the qualitative nature of diets.  Cont
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th such as obesity, pregnancy outcomes, cancer and cancer outcomes, and mortality. This book represents a diverse set of subject matters and seeks to fill a gap in the literature at a time when there is an increasing awareness that well being is associated with the qualitative nature of diets.  Cont
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Nikolaos F. Matsatsinis,Yannis Siskoshe consequence is not only obesity — a common phenomenon among adults in developed countries, even among children and teenagers in the United States — but frequently also obesityrelated hypertriglyceridemic hypercholesterolemia, hypertension, hyperglycemia and hyperuricemia, all implicated as risk f
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ase activity. have been demonstrated. Although the exact machanism of its action is not fully understood, there is more evidence for participating of vitamin E in regulation of growth differentiation and transformation of mammalian cells.. All thesebiological activities could be related to the carci
发表于 2025-3-23 03:19:51 | 显示全部楼层
Nikolaos F. Matsatsinis,Yannis Siskost but that other fatty acids also enhanced mammary tumor development in animals. However, as mentioned by several speakers, results from epidemiological studies often are conflicting, thus leading to confusion among both health professionals and the public. Surveys of specific populations which have
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