书目名称 | Intelligent Support Systems for Marketing Decisions |
编辑 | Nikolaos F. Matsatsinis,Yannis Siskos |
视频video | http://file.papertrans.cn/470/469974/469974.mp4 |
丛书名称 | International Series in Operations Research & Management Science |
图书封面 |  |
描述 | .Intelligent Support Systems for Marketing Decisions. examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. ..Part I discusses the basic concepts of multicriteria analysis .vis-à-vis. marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods a |
出版日期 | Book 2003 |
关键词 | artificial intelligence; calculus; decision analysis; decision support; design; marketing; multicriteria a |
版次 | 1 |
doi | https://doi.org/10.1007/978-1-4615-1147-2 |
isbn_softcover | 978-1-4613-5415-4 |
isbn_ebook | 978-1-4615-1147-2Series ISSN 0884-8289 Series E-ISSN 2214-7934 |
issn_series | 0884-8289 |
copyright | Springer Science+Business Media New York 2003 |