Titlebook: Global Perspectives in Marketing for the 21st Century; Proceedings of the 1 Ajay K. Manrai,H. Lee Meadow Conference proceedings 2015 Academ

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Franchising Research in a European Context,ng in a European perspective. Studies of contemporary literature show a lack of franchising research generally (Hamilton and Watts, 1998), and little on international franchising issues (Elango and Fried, 1997), (Hoffman and Preble, 1995). This paper presents an overview of franchising in the existi

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Value of Computers, Familiarity and Involvement among Asian and Australian University Students,Australian business school with a large Asian student population. Results show no differences on these constructs between Asian and Australian students but significant differences on the basis of gender. The interrelations among the constructs are also explored and results are reported. Conclusions

小淡水鱼

The Characteristics of Emerging Hedonistic Consumers in China: An Empirical Investigation,nsumption value is negatively associated with utilitarian orientation, and positively associated with fashion orientation, responsiveness to commercial stimuli, brand consciousness, and preference for foreign brands. Personal income moderates the relationship between hedonistic consumption and brand

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https://doi.org/10.1007/978-1-4612-1662-9Our model suggests that consumers choose among alternative distribution channels on the basis of the relative opportunity costs of time, costs of the goods, pleasure derived from shopping, perceived value of the goods, and relative risk of each channel.

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Regulatory Landscape and Digital Rights,e marketing channel, while much research on the subject tends to deal with the idea of “generalized disintermediation.” Three propositions are put forward; one of them concerns the nature of this logistical intermediation, and the other two relate to the sen/ice providers who exercise operational re

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