| 书目名称 | Global Perspectives in Marketing for the 21st Century |
| 副标题 | Proceedings of the 1 |
| 编辑 | Ajay K. Manrai,H. Lee Meadow |
| 视频video | |
| 概述 | Includes the full proceedings of the 1999 World Marketing Congress.Offers quality research and insights in the field of marketing from a global perspective.Includes contributions related to marketing |
| 丛书名称 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| 图书封面 |  |
| 描述 | .This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme .Global Perspectives in Marketing for the 21st Century.. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior..Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the .Journal of the Academy of Marketing Science (JAMS). and .AMS Review.. Volumes are edited by leading scholars and practitioners across a wide range of subj |
| 出版日期 | Conference proceedings 2015 |
| 关键词 | Academy of Marketing Science; Customer Behavior; Developments in Marketing Science; Marketing Research; |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-17356-6 |
| isbn_softcover | 978-3-319-38697-3 |
| isbn_ebook | 978-3-319-17356-6Series ISSN 2363-6165 Series E-ISSN 2363-6173 |
| issn_series | 2363-6165 |
| copyright | Academy of Marketing Science 2015 |
发表于 2025-3-21 17:10:19
