Titlebook: Global Perspectives in Marketing for the 21st Century; Proceedings of the 1 Ajay K. Manrai,H. Lee Meadow Conference proceedings 2015 Academ

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Introduction to Organic Electronic DevicesA case study was done of the development of a service designed to help large companies, develop relationships with teenagers. The focus of the case study is on determining why target companies did not find the service appealing enough to buy it.

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Using Bit-Strings And Character-StringsThis paper explores the duration of relationships between banks and commercial customers. An empirical investigation reveals that the past does not predict the future and that trust is the major explaining factor.

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Diseases Caused by Soilborne Fungi,Older adults are a key leisure travel market segment. Thus, it is imperative to understand age differences in how travelers respond to destination advertising used to prompt the destination selection decision.

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Are Companies Afraid of Relationships with Consumers? A Case Study,A case study was done of the development of a service designed to help large companies, develop relationships with teenagers. The focus of the case study is on determining why target companies did not find the service appealing enough to buy it.

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Exploring the Relevance of Organizational Buying Theory in Chinese Advertising Client-Advertising ATo try and gain insights into the advertising client-advertising agency relationship, recent research has attempted to apply organizational theory frameworks. The four key areas to consider in the client-agency relationship are the task, the buying center, the process, and power.

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