Titlebook: Global Perspectives in Marketing for the 21st Century; Proceedings of the 1 Ajay K. Manrai,H. Lee Meadow Conference proceedings 2015 Academ

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Value of Computers, Familiarity and Involvement among Asian and Australian University Students,s but significant differences on the basis of gender. The interrelations among the constructs are also explored and results are reported. Conclusions and implications for management are drawn, limitations are noted and directions for future research are indicated.

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,In the Beginning…There Were No Standards,f moving goods and services through the channel. Furthermore, existing channel variation between countries poses a sizeable threat to the effectiveness of an integrated international distribution strategy.

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International Channels of Distribution: Who Decides and How?,f moving goods and services through the channel. Furthermore, existing channel variation between countries poses a sizeable threat to the effectiveness of an integrated international distribution strategy.

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Combining Information from Web Based Survey and Telephone Survey,s to perform an additional survey, with better quality with respect to the response rate and self selection bias, to combine the two surveys by statistical modelling. This approach is used to study a specific web site, where data were collected both by web and telephone surveys.