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Titlebook: Entertainment Science; Data Analytics and P Thorsten Hennig-Thurau,Mark B. Houston Textbook 2019 Springer International Publishing AG, part

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I. C. Demetriou,P. C. Tzitziriscept carries industry-wide risk, potentially driving consumers away from traditional forms of entertainment to new ones such as social media, and thus implies the danger of massive, very expensive failures.
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in theentertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike..Thorsten Hennig-Thurau and Mark B. Houston – two of ou978-3-030-07733-4978-3-319-89292-4
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The Fundamentals of Entertainmentvenues, but it also has a pioneering influence on culture, in many ways. Entertainment shapes how our views of the world around us, impacts our language, can provide meaning to our human existence, and can motivate us to do better.
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Why Entertainment Markets Are Unique: Key Characteristics mix. In this chapter, we take a closer look at the two key sub-markets that exist for any form of entertainment: a market for products targeted to consumers with artistic tastes and one for commercial products targeted to the mainstream consumer. We show that entertainment markets are characterized
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