Titlebook: Entertainment Science; Data Analytics and P Thorsten Hennig-Thurau,Mark B. Houston Textbook 2019 Springer International Publishing AG, part

叙述

data analytics in the entertainment industry.Includes many .The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that com

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手榴弹

Coma704

Why Entertainment Markets Are Unique: Key Characteristics by frequent innovations that are required to stay in business and a tendency toward concentration. The latter derives from the existence of certain strategic resources that function as high entry barriers and from direct and indirect network effects that facilitate even higher concentration levels.

ostracize

Entertainment Product Decisions, Episode 2: Search Qualities and Unbranded Signalss chapter, we explore technology as a major search quality of entertainment, followed by a discussion of several signals, namely the product’s genre or theme, any age restrictions and the critical content that underlies them, and the country of origin.

GRAIN

Entertainment Product Decisions, Episode 3: Brands as Quality Signalsperspective requires a unique perspective of brand management; we discuss it and link it with recent meta-franchises such as Marvel’s Cinematic Universe. We conclude the chapter with a look at how the financial value of entertainment brands can be calculated, based on existing data.

Directed

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Transactions on Engineering Technologiese macro- and micro-level factors that need to be considered when valuing alternative distribution models and report results from empirical scholarly experiments on sequential distribution. Finally, we study the piracy threat: its importance, its determinants, and the effectiveness of anti-piracy measures.

祸害隐伏

Mindfulness

Integrated Entertainment Marketing: Creating Blockbusters and Niche Products by Combining Product, Ccept carries industry-wide risk, potentially driving consumers away from traditional forms of entertainment to new ones such as social media, and thus implies the danger of massive, very expensive failures.