Titlebook: Entertainment Science; Data Analytics and P Thorsten Hennig-Thurau,Mark B. Houston Textbook 2019 Springer International Publishing AG, part

滔滔不绝的人

The Consumption Side of Entertainmentw. To conclude the chapter, we tie all of these concepts into a unified process model to help managers understand how consumers make decisions about the consumption of entertainment, either in isolation or as part of a group.

Processes

ornithology

Entertainment Communication Decisions, Episode 1: Paid and Owned Channelsis essential: the firm puts a message (like a pinball) into play, but the message is alive and is batted about by bumpers and spinners by consumers and traditional media. We discuss the main challenges for successfully playing pinball marketing for entertainment products.

异常

Entertainment Communication Decisions, Episode 2: “Earned” Channelsommender systems that process information about consumers’ liking of certain products into an information source that is considered to be valuable by others. The cultural nature of entertainment assigns further importance to judgments by professional reviewers and industry peers, as reflected in reviews and awards, such as the Oscar.

Allege

CAMEO

BLOT

甜得发腻

Transactions on Engineering Technologies by frequent innovations that are required to stay in business and a tendency toward concentration. The latter derives from the existence of certain strategic resources that function as high entry barriers and from direct and indirect network effects that facilitate even higher concentration levels.

新手

frenzy