Titlebook: Entertainment Science; Data Analytics and P Thorsten Hennig-Thurau,Mark B. Houston Textbook 2019 Springer International Publishing AG, part

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Alex W. H. Choy,Daniel P. K. Lunsis. Finding a way to respectfully balance artistic and economic goals is the foundation for the chapter; our analysis shows that this can only be achieved by creating a culture that combines autonomy and responsibility. Such a culture must be supported by an organizational structure that attracts p

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Edoardo Marconi,Franco Gatto,Matteo Massaro “Paid” channels refer to traditional advertising in all of its forms; the firm crafts a message and then pays a channel for delivering that message to consumers. Key questions we address in this chapter include what messages to emphasize and how much to reveal of an exciting storyline, how much to

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Naoto Emori,Tomoko Izumi,Yoshio Nakatanivenues, but it also has a pioneering influence on culture, in many ways. Entertainment shapes how our views of the world around us, impacts our language, can provide meaning to our human existence, and can motivate us to do better.

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Thorsten Hennig-Thurau,Mark B. HoustonBuilds a definitive guide to learning, understanding and implementing Entertainment Science?.Brings a fresh and exhaustive approach to using data analytics in the entertainment industry.Includes many