| 书目名称 | Entertainment Science | | 副标题 | Data Analytics and P | | 编辑 | Thorsten Hennig-Thurau,Mark B. Houston | | 视频video | | | 概述 | Builds a definitive guide to learning, understanding and implementing Entertainment Science?.Brings a fresh and exhaustive approach to using data analytics in the entertainment industry.Includes many | | 图书封面 |  | | 描述 | .The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in theentertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike..Thorsten Hennig-Thurau and Mark B. Houston – two of ou | | 出版日期 | Textbook 2019 | | 关键词 | Analytics strategy; Entertainment media; Entertainment products; Mass media; Movie marketing; Publishing | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-89292-4 | | isbn_softcover | 978-3-030-07733-4 | | isbn_ebook | 978-3-319-89292-4 | | copyright | Springer International Publishing AG, part of Springer Nature 2019 |
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发表于 2025-3-21 19:18:52
