Titlebook: Consumer Brand Relationships in Tourism; An International Per Raouf Ahmad Rather Book 2024 The Editor(s) (if applicable) and The Author(s),

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,“Help me Chatbot!”: Customer-Brand Relationship in the Context of Tourism Chatbots,ere collected from 253 French students, and the model was tested using SmartPLS. The results indicate that risk has a negative effect on experience, while trust has a positive effect on experience. Furthermore, experience has a positive impact on brand passion. The study provides valuable theoretical and managerial implications.

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Vapor/Compression Refrigerationeve compelling brand relationships in today’s competitive market. This chapter provides a thorough examination of brand constructs through a systematic literature review in the hospitality and tourism sectors and introduces key antecedents that generate long-lasting brand relationships.

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Raouf Ahmad RatherProvides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality.Explores CBR in tourism pre-, during-, and post-COVID-19 Pandemic.Features theoretical and practical

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Tourism, Hospitality & Event Managementhttp://image.papertrans.cn/d/image/242397.jpg

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The Future of Energy II: Renewable Energyspitality marketing factor in recent decades. However, despite the extant insight in this domain, dynamic CBR remains in flux, necessitating further exploration. In this chapter, we discuss CBR’s key theoretical foundation, perspectives, operationalization(s)/measurement, antecedents, consequences,

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