Titlebook: Consumer Brand Relationships in Tourism; An International Per Raouf Ahmad Rather Book 2024 The Editor(s) (if applicable) and The Author(s),

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Structure(s) of Turbulent Flows,ar, it seeks to explain how perceived risk and trust of chatbots can enhance the customer experience and, consequently, increase brand passion. Data were collected from 253 French students, and the model was tested using SmartPLS. The results indicate that risk has a negative effect on experience, w

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https://doi.org/10.1007/978-1-4612-4016-7raction (SMI), customer brand engagement (CBE), emotional brand attachment (EBA), word of mouth (WOM), and brand relationship quality (BRQ) in luxury hotel brand setting. This chapter recruits data from a sample of 305 hotel customers utilizing partial least-squares structural equation modeling. The

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https://doi.org/10.1007/978-94-6091-690-8nd product evaluations in user-generated content. Some content creators, called “influencers,” have differentiated due to their attractiveness, content quality, communication skills, or expertness. Influencer marketing has received growing scholarly attention, parallel to the huge interest of brand

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Thank you! Thank you, so smart i amhas emerged as one such disruptive technology that is believed to play a key role in consumers’ daily activities—influencing the overall business operations as well as the global economic systems. Innovative business organizations can now leverage the IoT to design immersive customer experiences, de

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An Inquiry-Based Introduction to Engineeringcial media destination brand communities (SMDBCs) may influence tourist behavior and travel decision-making. The use of online SMDBCs and tourists’ relationships with brand destinations are important topics to explore in the digital era. This review of extant literature explores how destination bran