Titlebook: Consumer Brand Relationships in Tourism; An International Per Raouf Ahmad Rather Book 2024 The Editor(s) (if applicable) and The Author(s),

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Thank you! Thank you, so smart i amIoT in their routine operations. This chapter primarily scrutinizes IoT from a consumer’s viewpoint and proposes perceived ease of use, perceived usefulness, perceived privacy risk, and consumer experience with IoT as the key drivers of consumers’ IoT adoption and engagement. The chapter has signifi

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Engineering Design and Experiments partial least-square approach. The results reported strong causal association among the theoretically knitted constructs. Future research studies can extend the study’s framework and empirical test it in different cultural contexts.

STELL

https://doi.org/10.1007/978-3-030-91471-4different service sectors. In this part of the book, service trends, brand co-creation, service brand innovation, and customer–brand relationships in tourism are evaluated, and examples of business practices are discussed.

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Appendix A. What is Turbulence?,d-avatar appearance and the extent of interactivity held on metaverse. At last, three research agendas are suggested, especially on how deepfake and metaverse affect brand personality and customer-brand self-congruency, deviant behavior or value co-destructions on tourism experience, and overall tourist journey on metaverse.

tic-douloureux

https://doi.org/10.1007/978-1-4612-4016-7hapter contributes to hospitality/marketing literature on social media, CBE, and consumer behavior. This chapter informs practical recommendations for hotel social media marketers on how to stimulate CBE through the proper adoption of social media interactions.

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Thank you! Thank you, so smart i amprepositions to show the interrelationship between the various antecedents of virtual reality, which finally leads to the final purchase. This chapter will discuss some implications and strategies for professionals, researchers, and practitioners.

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Achieving Success in Engineeringhe factors that influence consumer–brand relationship in the Moroccan context. The findings of the interviews revealed additional key factors that were not identified in the literature review. These factors include emotional attachment, electronic word-of-mouth, and opportunism.

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Crayon

,Impact of Social Media Interaction on Customer’s Brand Engagement, Emotions, Word of Mouth, and Brahapter contributes to hospitality/marketing literature on social media, CBE, and consumer behavior. This chapter informs practical recommendations for hotel social media marketers on how to stimulate CBE through the proper adoption of social media interactions.

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