Titlebook: Consumer Brand Relationships in Tourism; An International Per Raouf Ahmad Rather Book 2024 The Editor(s) (if applicable) and The Author(s),

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书目名称Consumer Brand Relationships in Tourism影响因子(影响力)




书目名称Consumer Brand Relationships in Tourism影响因子(影响力)学科排名




书目名称Consumer Brand Relationships in Tourism网络公开度




书目名称Consumer Brand Relationships in Tourism网络公开度学科排名




书目名称Consumer Brand Relationships in Tourism被引频次




书目名称Consumer Brand Relationships in Tourism被引频次学科排名




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书目名称Consumer Brand Relationships in Tourism年度引用学科排名




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书目名称Consumer Brand Relationships in Tourism读者反馈学科排名

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Key Conceptual Propositions to Engage Consumers with the Internet of Things: A Critical Scrutiny frIoT in their routine operations. This chapter primarily scrutinizes IoT from a consumer’s viewpoint and proposes perceived ease of use, perceived usefulness, perceived privacy risk, and consumer experience with IoT as the key drivers of consumers’ IoT adoption and engagement. The chapter has signifi

Anticoagulants

Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: T partial least-square approach. The results reported strong causal association among the theoretically knitted constructs. Future research studies can extend the study’s framework and empirical test it in different cultural contexts.

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strain

paradigm

DENT

3D-CFD-Modeling of the Wall Heat-Transfer,ty in the stream of research on destination brand marketing and CBR. This study opens the door for future empirical investigations to provide additional insights into the theory and practice of variables presented in the conceptual framework.

FLUSH

https://doi.org/10.1007/978-94-6091-690-8 its infancy and more scholarly attempts are needed. This chapter aims to address gaps in influencer marketing in the tourism context and review the literature and successful cases in practice. The implications will shed light on how to implement influencer marketing strategies to create a positive