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Titlebook: Church Advertising, Public Relations and Marketing in Twentieth-Century America; Retailing Religion John C. Hardin Book 2022 The Editor(s)

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楼主: 猛烈抨击
发表于 2025-3-23 12:33:48 | 显示全部楼层
Nothing So Secular It Cannot Be Sacred,, but it also opened new risks and questions around the influence of secular methods and values on the sanctity of the churches. These perceived threats animated new debates and efforts to shield churches from business methods that lacked “dignity.”
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A Big Tent,ivity and demand for religion, the public relations tools available to promote it became readily accessible. The Religious Publicity Council was a key leader in expanding the adoption of these methods and the continued increase in collaboration among churches in their promotional enterprises.
发表于 2025-3-23 18:15:51 | 显示全部楼层
Open All Summer, Splendid Music, Cool and Comfortable,ivity and demand for religion, the public relations tools available to promote it became readily accessible. The Religious Publicity Council was a key leader in expanding the adoption of these methods and the continued increase in collaboration among churches in their promotional enterprises.
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The Church of Tomorrow, very little of his parishioners, improved the place by accommodating automobiles, remodeled the product by adapting his theology, and increased the promotion with relentless publicity campaigns. At the same time, scholars began to interrogate the application of marketing to religion, and they formulated the first theories about it.
发表于 2025-3-24 06:32:57 | 显示全部楼层
Message or Method?,leaders in interfaith religious communications efforts, such as the Ad Council’s Religion in American Life Campaign. As they increasingly united around promotion, they shifted their messages from divisive religious themes to inclusive social justice initiatives.
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Unchurched Harry, Hostile Harry, Curious Harry,d launch the seekerchurch movement across the country. Business guru Peter Drucker would call this movement “the most important social phenomenon in American society in the last 30 years,” and it would introduce new heights of modernization and customer sovereignty in American religion, particularly in evangelicalism.
发表于 2025-3-25 00:23:16 | 显示全部楼层
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