Titlebook: Church Advertising, Public Relations and Marketing in Twentieth-Century America; Retailing Religion John C. Hardin Book 2022 The Editor(s)

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Losing My Religion,d a new sense of urgency in the religious public relations industry to provide solutions, and it continued to expand and offer new resources to guide church leaders. At the same time, these church leaders dropped some of their previous inhibitions and turned to the independent consultants of commerc

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,All the World’s a Stage,e marketing philosophy into core principles to grow a church: accessibility, inventory, surplus parking, visibility, possibility thinking, service and good cash flow. Through his popular books and conferences, he mentored thousands of pastors in these church promotion ideas and practices, which tune

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Unchurched Harry, Hostile Harry, Curious Harry, Power,” had nearly 2 million viewers a week. But it is was just two of his listeners that would have the greatest impact on American Christianity. Young pastors, Rick Warren and Bill Hybels, were close disciples of Schuller and put his philosophies to work in starting their own churches, which woul

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The Things of God, the Things of Man,ts joined them from outside of the pastoral fold. Academic scholars in marketing and business management turned their attention to religion and developed an academic discipline known as religious marketing. Among them, Philip Kotler and Peter Drucker hoped to help religion grow by applying the princ

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Megawatt, Megamarket, Megachurch,istributors: the megachurch, the church marketing professionals and the religious marketing scholars. Nearly 1,000 megachurches arose across the country, with their pastors writing books, hosting conferences, and establishing associations to spread their marketing secrets for growth. Meanwhile, chur

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The Best of Times, the Worst of Times,nacle, it attracted the most severe and complex criticism of any church promotion form in history. Over a five-year span, between 1992 and 1997, a staunch, complex, theologically driven opposition movement to church marketing erupted and presented a challenge to what had been a relatively unimpeded

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Steuerbarkeit und Beobachtbarkeited in step with the industry, continuing to expand the adoption of business promotion methods and creating a professionalized field for church promotion experts. Many of these professionals came together to form the Religious Publicity Council, sharing best practices and strengthening their new indu

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