Titlebook: Church Advertising, Public Relations and Marketing in Twentieth-Century America; Retailing Religion John C. Hardin Book 2022 The Editor(s)

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https://doi.org/10.1007/978-3-322-89707-7ial promotion to develop aggressive advertising campaigns on radio and television. However, this commingling of religion and “Madison Avenue stuff” sparked new flames of opposition to church promotion, flames that would spread in the years to come.

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https://doi.org/10.1007/978-3-8348-9196-9d churches to an increasing therapeutic psychology and focus on self in American Christianity. At the same time, renowned marketing scholar, Philip Kotler, began examining marketing in non-profit institutions, including churches, strengthening the credibility and awareness of church marketing and its application.

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Das Wurzelortskurven-Verfahren,d launch the seekerchurch movement across the country. Business guru Peter Drucker would call this movement “the most important social phenomenon in American society in the last 30 years,” and it would introduce new heights of modernization and customer sovereignty in American religion, particularly in evangelicalism.

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https://doi.org/10.1007/978-3-8348-9196-9iples that were working in business. And it became more common for secular marketing agencies to take on churches and Christian denominations as clients. But these partnerships along with Schuller’s growing notoriety, fomented new opposition to church promotion.

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https://doi.org/10.1007/978-3-663-14845-6 theological, historical, and pragmatic arguments for including public relations methods, making them free to employ the methods of the marketplace. Both approaches left them in a sea of contradictions, struggling to navigate the tensions in retailing religion.

尽管

Das Wurzelortskurven-Verfahren,few exceptions with criticism coming from mainline Protestants. For the most part, however, conservative Protestants were the ones firing repeated volleys upon the ever-expanding territory of church marketing.

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The Best of Times, the Worst of Times,few exceptions with criticism coming from mainline Protestants. For the most part, however, conservative Protestants were the ones firing repeated volleys upon the ever-expanding territory of church marketing.

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