| 书目名称 | Church Advertising, Public Relations and Marketing in Twentieth-Century America | | 副标题 | Retailing Religion | | 编辑 | John C. Hardin | | 视频video | | | 概述 | Provides a comprehensive exploration of the triumphs, challenges, and contradictions of selling the sacred.Explains how the shift from a producer to a consumer orientation increased the rationalism an | | 丛书名称 | Histories of the Sacred and Secular, 1700–2000 | | 图书封面 |  | | 描述 | This book. .examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century. | | 出版日期 | Book 2022 | | 关键词 | consumer culture; business history; American culture; evangelism; Christianity | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-13044-1 | | isbn_softcover | 978-3-031-13046-5 | | isbn_ebook | 978-3-031-13044-1Series ISSN 2946-3351 Series E-ISSN 2946-336X | | issn_series | 2946-3351 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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发表于 2025-3-21 16:38:50
