Titlebook: Brand Building and Marketing in Key Emerging Markets; A Practitioner’s Gui Niklas Schaffmeister Book 2015 Springer International Publishing

Pepsin

BIDE

Niklas SchaffmeisterAnalyzes Brazil, Russia, India and China (BRIC) markets from a brand and marketing strategy point of view.Based on scientific research as well as practical insights and case studies across a wide vari

BLAND

comely

Book 2015ents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as ‘one world strategies‘. The author reveals the importance of market-driven positi

PALMY

毕业典礼

pancreas

Lice692

ALT

Introduction 2008 and most economies in Western Europe are more than likely to face slugish growth for several years to come. These developments are forcing forward-looking managers of leading international companies to set their sights more than ever on the large growth markets like the BRICS (Brazil, Russia,

mechanical

The New Paradigm: Market-Driven Approach and Need for a One-World-Strategyows for a global one-size-fits-all approach. The result is a rising need for the capability to adjust brands and marketing to the local market environment as far as needed without getting lost in complexity. Companies need to strike a sound balance and they need to find their best way between too mu