Titlebook: Brand Building and Marketing in Key Emerging Markets; A Practitioner’s Gui Niklas Schaffmeister Book 2015 Springer International Publishing

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彩色

的阐明

Commonalities and Differences of the Large Emerging Marketst of view. While the local cultures, ethnicities, languages and religions could hardly be more different, some similarities are striking. Those are very important to understand when navigating these new markets in a quest for successful market and brand development. Besides the vast geographic expan

fiction

China: Dancing with the Red Dragonl preconditions for successful marketing and brand development. China has already broken many records: The country has become the leading car market, the biggest steel exporter and the undisputed top supplier of manufactured goods. “Socialism with Chinese characteristics” has transformed the country

丰满有漂亮

柔美流畅

Russia: A Power Beyond Raw Materialsally integrated economy. In the course of this transition, Russia became the ninth largest economy in the world. During the past decade, its GDP has grown by an average of 4.9 % per year which heavily fueled “Russian Consumerism”. In terms of overall living standards, electricity supply and food pro

syncope

Brazil: The Green Giantower. From 2007 to 2012, the GDP grew by a staggering 77.5 %. Oil, gas, agriculture, industry and a huge service sector are the main pillars of the economy. As a very young country, almost 33 % of the 206 million Brazilians are 19 years old or younger and 85 % of them live in urban centers along the

哭得清醒了

Pulmonary-Veins

Modicum

https://doi.org/10.1007/978-3-319-19482-0Brand adjustment; Brand building; Brand strategy; Emerging growth markets; Localization; Market expansion