Titlebook: Brand Building and Marketing in Key Emerging Markets; A Practitioner’s Gui Niklas Schaffmeister Book 2015 Springer International Publishing

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Russia: A Power Beyond Raw Materialseign ownership. Western managers in Russia know one thing for sure: Western logic does not work here. You do not just go in, invest and sell. Doing business in this country is far more complex and needs a comprehensive understanding of the local context of government, business and consumption.

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Beyond the BRICs: A Closing Remark differentiation potential and pricing power and is one of the very few competitive advantages that can be sustained. However, a Western-dominated view of the world will be increasingly challenged and the BRICs, the MINTs, the N-11 and the thriving nations in Africa like Ghana are just too interesti

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https://doi.org/10.1007/978-94-017-7524-3 2008 and most economies in Western Europe are more than likely to face slugish growth for several years to come. These developments are forcing forward-looking managers of leading international companies to set their sights more than ever on the large growth markets like the BRICS (Brazil, Russia,

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Magnetic Material for Motor Drive Systemsows for a global one-size-fits-all approach. The result is a rising need for the capability to adjust brands and marketing to the local market environment as far as needed without getting lost in complexity. Companies need to strike a sound balance and they need to find their best way between too mu

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Brad Dodrill,Jeffrey R. Lindemuthn business process outsourcing. It is also the country where more than two-thirds of households and factories need to deal with power cuts almost on a daily basis and where four out of five people live on less than $2 a day. The India chapter helps global marketers to understand the complex Indian s