Titlebook: Brand Building and Marketing in Key Emerging Markets; A Practitioner’s Gui Niklas Schaffmeister Book 2015 Springer International Publishing

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Alternating Gradient Magnetometryountry-of-origin strategies. As cultural values and specific local preferences are key to understanding consumer needs, this book puts a special focus on cultural values as purchase drivers and a basis for successful positioning. The strategies are based on first-hand business experience, profession

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