Titlebook: Assortment and Merchandising Strategy; Building a Retail Pl Constant Berkhout Book 2019 The Editor(s) (if applicable) and The Author(s), un

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Composition of Assortment,nt of entropy and density will help category managers select the right variety and complexity of product attributes. At the same time, Berkhout warns category managers not to make the assortment selection phase too theoretical: The shopper applies various decision strategies that make the final choice seem irrational.

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Constant BerkhoutRepresents the latest thinking by leading academics on assortment and merchandising.Gives pragmatic suggestions and simplified frameworks based on hands-on experience.Provides a framework integrating

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Arm Floating-Point Instructions emphasis on product selection and supplier negotiation. There are many benefits of taking assortment and merchandising decisions in harmony, for example, for practical reasons such as salience and physical fit. In addition, the type of merchandising may change the perception of and satisfaction wit

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https://doi.org/10.1007/978-3-319-95513-1the products. Rules of thumb are no longer sufficient and category managers have the opportunity to make more rational, fact-based driven decisions on space allocation. Berkhout suggests some 15 techniques that make the way of merchandising more effective. These are all supported with academic studi

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SSE Floating-Point Instructionsety of an assortment. This chapter provides rich practical detail that allows practitioners to optimise the landing zone, navigation, search and selection. Berkhout shows how to make theoretical concepts on shopper typologies work in retail: Shopping momentum, shopper decision tree, maximising versu

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