Titlebook: Assortment and Merchandising Strategy; Building a Retail Pl Constant Berkhout Book 2019 The Editor(s) (if applicable) and The Author(s), un

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Assortment Size and Space,t the perceived assortment variety is more important than actual size. Finally, Berkhout discusses academic studies that show the limited impact of space elasticities and the effects of “white” space on product aesthetics.

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Book 2019edge research with hands-on, practical frameworks.. .Experts in the retail sector have long been convinced that small assortments are more appealing to shoppers than large selections of products; in other words, less is more. However, the human brain has an innate need for variety.. .Addressing this

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https://doi.org/10.1007/978-3-030-87181-9 of these aspects on perceived variety and complexity of assortment. Berkhout applies a model on choice overload to determine how elements such as assortment size and shopping mission interact. Arguments are given to highlight that ‘shopping mission’ is the most decisive factor in explaining choice overload.

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