Titlebook: Assortment and Merchandising Strategy; Building a Retail Pl Constant Berkhout Book 2019 The Editor(s) (if applicable) and The Author(s), un

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Arm Floating-Point Instructionse attention to products on eye level and the salience of sign-post brands. This allows for universal merchandising guidelines for online and brick-and-mortar stores that are applicable across categories and retail contexts. Berkhout also presents guidelines specifically for online and brick-and-mort

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SSE Floating-Point Instructions resource allocation across categories, Berkhout presents a category merchandising role framework. Based on (perceived) complexity and familiarity, the categories can assume six different roles for the retailer. Each role comes with very specific and practical recommendations on the type of merchand

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https://doi.org/10.1007/978-3-030-87181-9pper needs. However, this may not be sufficient and the role of online information, store staff and in-store signs needs to be considered for each category. To avoid communication overload, Berkhout presents a communication model that advises on the type of media and messages based on the phase in t

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The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerl

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d-mortar stores, this book integrates assortment and merchandise thinking and takes a human and shopper perspective. With practical frameworks that can easily be implemented in real-life situations along with e978-3-030-11163-2