| 期刊全称 | Assortment and Merchandising Strategy | | 期刊简称 | Building a Retail Pl | | 影响因子2023 | Constant Berkhout | | 视频video | | | 发行地址 | Represents the latest thinking by leading academics on assortment and merchandising.Gives pragmatic suggestions and simplified frameworks based on hands-on experience.Provides a framework integrating | | 图书封面 |  | | 影响因子 | .Demonstrating how retailers can tap into shoppers’ needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks.. .Experts in the retail sector have long been convinced that small assortments are more appealing to shoppers than large selections of products; in other words, less is more. However, the human brain has an innate need for variety.. .Addressing this challenge Constant Berkhout offers practical merchandising guidelines both for stores and online retailers. Indeed, studies show that it is not the actual size of assortment that drives traffic to online stores, but the perception of assortment variety. The author illustrates how decisions around assortment and visual merchandising must be made in conjunction with each other, rather than separately, and provides a step-by-step plan to do so.. . .Grounded on shopper needs, emotions and behaviours that apply to both online and brick-and-mortar stores, this book integrates assortment and merchandise thinking and takes a human and shopper perspective. With practical frameworks that can easily be implemented in real-life situations along with e | | Pindex | Book 2019 |
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发表于 2025-3-21 17:25:48
