Titlebook: An Insider‘s Guide to Place Branding; Shaping the Identity Florian Kaefer Book 2021 The Editor(s) (if applicable) and The Author(s), under

gusher

2192-8096 regional planners, tourism policy-makers and place marketerThis professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most

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corporate

https://doi.org/10.1007/978-3-663-02214-5eaders Group in 2018 and was recognized as one of India’s leading urban innovators by Metropolis, the World Association of Major Metropolises. He has co-developed and teaches, as guest faculty, an executive education course on “Inclusive Citymaking” at the Lee Kuan Yew School of Public Policy (NUS) in Singapore.

foreign

CIS

,Festigkeitsprüfung bei Schlagbeanspruchung,itor at Singapore’s Centre for Liveable Cities, where he has authored reports of the World Cities Summit. As an independent consultant, he helps foreign governments build their country brands. Previously head of communications and planning at Singapore’s Economic Development Board.

Affection

,Festigkeitsprüfung bei Schlagbeanspruchung,ion to working as a professor in several educational institutions. As a speaker, he focuses on human behavior and its relationship with cities and places, always linking place identity with community engagement, and the interrelation between place branding and placemaking.

Ptosis

,Prüfung von Draht und Drahtseilen,lace branding, place marketing, urban- and sustainable tourism, local and regional development. She is the co-editor of the book . (2017). She has also worked as a consultant on place marketing and FDI promotion.