Titlebook: An Insider‘s Guide to Place Branding; Shaping the Identity Florian Kaefer Book 2021 The Editor(s) (if applicable) and The Author(s), under

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,Prüfung von Draht und Drahtseilen,Previously, she worked as a researcher at the Gran Sasso Science Institute, Italy, and at the University of Uppsala, Sweden. Her research focuses on place branding, place marketing, urban- and sustainable tourism, local and regional development. She is the co-editor of the book . (2017). She has als

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Die Prüfung der Metallischen Werkstoffeeading ranking on the innovation potential and performance of cities. With 20+ years in data analysis and data science, speaking by invitation on the topic to the United Nations and OECD, Chris is the only expert with 800+ data engagements either teaching or solving intractable data problems. His fo

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Dr. Andrea Lucarelli on the Politics of Place Brandingpolitical dimension of branding places as cities and regions, as well as other public–private sector entities and sport sectors. He mainly adopts qualitative methodologies, using a vast array of socio-cultural and political approaches to analyze the socio-economic impact of branding. Andrea is a co-editor of . (2019).

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Book 2021ion of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and