Titlebook: An Insider‘s Guide to Place Branding; Shaping the Identity Florian Kaefer Book 2021 The Editor(s) (if applicable) and The Author(s), under

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书目名称An Insider‘s Guide to Place Branding读者反馈学科排名

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原始

Injunction

Adam Mikolajczyk on Meaningful City BrandingCEO of Best Place—European Place Marketing Institute: a boutique consulting organization that helps places, mainly in Central and Eastern Europe, to become attractive, sustainable, strong brands. Adam has spoken at dozens of conferences in Poland and abroad, including the first conference in Russia

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Dr. Andrea Lucarelli on the Politics of Place Brandingpolitical dimension of branding places as cities and regions, as well as other public–private sector entities and sport sectors. He mainly adopts qualitative methodologies, using a vast array of socio-cultural and political approaches to analyze the socio-economic impact of branding. Andrea is a co-

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Andrew Hoyne on Placemaking and Place Branding in Australiathe last decade Hoyne has evolved to a core focus on place and property, and today they work with major international asset owners, developers, and local councils to create recognizable landmarks and destinations. Andrew’s passion for the power of place has led him to produce ., a series of resource

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Aparna Dutt Sharma on India, Nation Branding and Investment Promotionndation (IBEF) of the Government of India. At IBEF, Aparna brought international acclaim for the government-led branding institution through high decibel . campaigns in over 25 markets. She has been Vice President of the World Association of Investment Promotion Agencies (WAIPA) and led country stra

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