Titlebook: An Insider‘s Guide to Place Branding; Shaping the Identity Florian Kaefer Book 2021 The Editor(s) (if applicable) and The Author(s), under

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Bill Geist on the Future of Destination Marketing and DMOsthe DMO industry podcast, DMOU (Destination Marketing Organization University) on which he interviews the best and the brightest in tourism marketing and management. Bill is the former CEO of Destination Madison (WI) and currently serves on the Board of the Destinations International Foundation. He

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Buck Song Koh on Brand Singapore and Successful Nation Brandingus aspects of Singapore’s country brand and served on the Marketing Advisory Panel of the current “Passion Made Possible” brand. He is also Adjunct Editor at Singapore’s Centre for Liveable Cities, where he has authored reports of the World Cities Summit. As an independent consultant, he helps forei

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Caio Esteves on Place Branding in Brazil and Latin Americailian place branding and placemaking consultancy. Pioneer of place branding in Brazil. Caio has coordinated postgraduate courses in branding, in addition to working as a professor in several educational institutions. As a speaker, he focuses on human behavior and its relationship with cities and pla

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Dr. Cecilia Pasquinelli on Urban Competitiveness and Cultural EconomyPreviously, she worked as a researcher at the Gran Sasso Science Institute, Italy, and at the University of Uppsala, Sweden. Her research focuses on place branding, place marketing, urban- and sustainable tourism, local and regional development. She is the co-editor of the book . (2017). She has als

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An Insider‘s Guide to Place Branding978-3-030-67144-0Series ISSN 2192-8096 Series E-ISSN 2192-810X

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Einrichtungen zur Bestimmung der Angaben,y of cities, regions, and countries to shine and thrive? Which tendencies will impact place branding strategies? What “hot topics” occupy the minds of place image and identity researchers around the world? Here a snapshot of the state of affairs in late 2020.

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