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Titlebook: An Insider‘s Guide to Place Branding; Shaping the Identity Florian Kaefer Book 2021 The Editor(s) (if applicable) and The Author(s), under

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https://doi.org/10.1007/978-3-662-33140-8CEO of Best Place—European Place Marketing Institute: a boutique consulting organization that helps places, mainly in Central and Eastern Europe, to become attractive, sustainable, strong brands. Adam has spoken at dozens of conferences in Poland and abroad, including the first conference in Russia
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https://doi.org/10.1007/978-3-642-92634-1the last decade Hoyne has evolved to a core focus on place and property, and today they work with major international asset owners, developers, and local councils to create recognizable landmarks and destinations. Andrew’s passion for the power of place has led him to produce ., a series of resource
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Vorbereitung der Kostenartenprüfungas worked in over 30 countries at a national level, as well as with hundreds of small cities and regions around the world, developing place branding and tourism development and marketing strategies for dozens of locations. Bill is the author of . (2012) and . (2019).
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,Festigkeitsprüfung bei Schlagbeanspruchung,us aspects of Singapore’s country brand and served on the Marketing Advisory Panel of the current “Passion Made Possible” brand. He is also Adjunct Editor at Singapore’s Centre for Liveable Cities, where he has authored reports of the World Cities Summit. As an independent consultant, he helps forei
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https://doi.org/10.1007/978-3-662-26104-0n city branding connected to United Nations Sustainable Development Goal 11 on urban sustainability. The research concerns the communicative aspects of place branding, particularly in relation to achieving socially sustainable urban environments in the Nordic context. Cecilia is the co-editor of . (
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