Titlebook: Alcohol Advertising and Young People‘s Drinking; Representation, Rece Barrie Gunter,Anders Hansen,Maria Touri Book 2010 Palgrave Macmillan,

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Impact of Alcohol Representation in the Entertainment Media,as traditionally focused predominantly on alcohol advertising. The early-1980s, however, saw an interesting diversification of studies on ‘media and alcohol’; it was recognised that media images of alcohol and drinking go well beyond commercial advertising. Born to some extent out of frustration wit

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Impact of Alcohol Representation in the News,ing practices in popular entertainment media. By contrast, surprisingly little research has examined how important messages about alcohol and ‘acceptable’ drinking practices are communicated through day-to-day news coverage of a wide range of social, political, economic, legislative and health issue

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Alcohol Marketing: Research, Regulation and Compliance,n growing. Initially, public attention focused on the prevalence of alcohol consumption among young people. It was noted across many countries that alcohol consumption often started many years earlier than statutory minimum ages for the legal purchase and public consumption of alcoholic beverages. U

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