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Titlebook: Alcohol Advertising and Young People‘s Drinking; Representation, Rece Barrie Gunter,Anders Hansen,Maria Touri Book 2010 Palgrave Macmillan,

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Orientations towards Alcohol Advertisements,ng exposure and alcohol consumption is not that straightforward. Behavioural effects, for instance, are increasingly believed to be mediated by cognitive-level responses that embrace brand perceptions, enjoyment of advertising and expectations about alcohol consumption and personal image (see Grube & Walters, 2005).
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Alcohol Marketing: Research, Regulation and Compliance,nderage drinking was found to be already prevalent by the time young people reached their early teens, with some drinking registered even among pre-teenage children (Foxcroft et al., 2003; Roche, 2003).
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consumption may be levelling off, the occurrences of excessive or ‘binge‘ drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion o
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Yangping Li,Xiaorui Wei,Tianming Hute apart from their role in promoting products, points of sale represent sites of access to alcohol for young people. Ultimately, control over consumption comes down to how easily accessible alcohol is to obtain and that control must be exerted at the point of sale.
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Yangping Li,Xiaorui Wei,Tianming Hung exposure and alcohol consumption is not that straightforward. Behavioural effects, for instance, are increasingly believed to be mediated by cognitive-level responses that embrace brand perceptions, enjoyment of advertising and expectations about alcohol consumption and personal image (see Grube & Walters, 2005).
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