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Titlebook: Alcohol Advertising and Young People‘s Drinking; Representation, Rece Barrie Gunter,Anders Hansen,Maria Touri Book 2010 Palgrave Macmillan,

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期刊全称Alcohol Advertising and Young People‘s Drinking
期刊简称Representation, Rece
影响因子2023Barrie Gunter,Anders Hansen,Maria Touri
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图书封面Titlebook: Alcohol Advertising and Young People‘s Drinking; Representation, Rece Barrie Gunter,Anders Hansen,Maria Touri Book 2010 Palgrave Macmillan,
影响因子There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or ‘binge‘ drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an important causal factor. This has led to calls for tougher regulation of alcohol marketing, including restrictions on where it can occur and the form it is allowed to take. Empirical research evidence, often emanating from government funded enquiries and endorsed by health lobbies, has been cited in support of an allegedly primary role played by advertising in triggering interest in and the onset of alcohol consumption among young people and in encouraging regular and heavy drinking. Close examination of this evidence, however, reveals that the research is not always as cut and dried as it may first appear. Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of m
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978-1-349-31495-9Palgrave Macmillan, a division of Macmillan Publishers Limited 2010
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https://doi.org/10.1007/978-1-4020-8975-6 highlighted the health and social problems associated with excessive alcohol consumption, and the issue has received increasingly widespread media attention (see Prime Minister’s Strategy Unit, 2003; BMA, 2008). While some evidence points to a reduction in prevalence of alcohol consumption across y
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https://doi.org/10.1007/978-3-319-61845-6o encourage consumers to purchase their products. In a report published by the British Medical Association, Hastings and Angus (2009) remind their readers that alcohol consumption in the UK has increased over time, especially among young people, giving the UK one of the worst records in Europe for a
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Yangping Li,Xiaorui Wei,Tianming Hurands. Initial investigations of the impact of alcohol advertising on young people’s drinking habits worked on the principle that influence almost directly followed exposure. Over time, theoretical and empirical advances in research in this area have indicated that the relationship between advertisi
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