Titlebook: Alcohol Advertising and Young People‘s Drinking; Representation, Rece Barrie Gunter,Anders Hansen,Maria Touri Book 2010 Palgrave Macmillan,

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https://doi.org/10.1007/978-1-4020-8975-6009). Such advertising is often blamed for driving irresponsible use of alcohol by encouraging people to start drinking when still very young and by making alcohol consumption seem an attractive and fashionable pursuit. Despite these calls for greater control over alcohol advertising, in many parts

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Book 2010g young people and in encouraging regular and heavy drinking. Close examination of this evidence, however, reveals that the research is not always as cut and dried as it may first appear. Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of m

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Alcohol Consumption and Youth: Key Issues,009). Such advertising is often blamed for driving irresponsible use of alcohol by encouraging people to start drinking when still very young and by making alcohol consumption seem an attractive and fashionable pursuit. Despite these calls for greater control over alcohol advertising, in many parts

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Alcohol Consumption and Youth: Key Issues, highlighted the health and social problems associated with excessive alcohol consumption, and the issue has received increasingly widespread media attention (see Prime Minister’s Strategy Unit, 2003; BMA, 2008). While some evidence points to a reduction in prevalence of alcohol consumption across y

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Advertising and Alcohol Consumption in Society,o encourage consumers to purchase their products. In a report published by the British Medical Association, Hastings and Angus (2009) remind their readers that alcohol consumption in the UK has increased over time, especially among young people, giving the UK one of the worst records in Europe for a

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Alcohol Advertising and Youth Drinking Behaviour,as a ‘mature’ product category, which consumers are already aware of. Inevitably, this would limit the potential effects that alcohol advertising could have on increasing overall consumption and induce advertisers to focus on creating an appealing brand rather than increasing the total market for th

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Alcohol Representation at Point of Sale,o, the spread of increasingly comprehensive restrictions on advertising have meant that promotions at the point of sale are the only options left. Quite apart from their role in promoting products, points of sale represent sites of access to alcohol for young people. Ultimately, control over consump