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Titlebook: Advances in Services Marketing; Hans Mühlbacher,Jean-Paul Flipo Textbook 1997 Springer Fachmedien Wiesbaden 1997 Business-to-Business-Mark

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Formalizing the gambling market: what are the interaction strategies between the gambling companiesrk on customer behaviour on the one hand and the marketing of tertiary activities on the other, has long remained in the shadows. With the exception of a few rare works, which we shall be looking at later on, developments have not been commensurate with the economic impact of gaming in our western s
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