Titlebook: Advances in Services Marketing; Hans Mühlbacher,Jean-Paul Flipo Textbook 1997 Springer Fachmedien Wiesbaden 1997 Business-to-Business-Mark

强所

https://doi.org/10.1007/10720123and general attitudinal approaches to segmentation may work statistically well they are less helpful when it comes to deriving effective marketing strategies (Young, Ott, and Fein, 1978). Therefore, benefit segmentation has become the preferred technique for successful product positioning, new produ

制造

On the Way to the Next Generation of Robotsermines sales, market share and profits (Kimes and Fitzimmons, 1990). Location decisions are most important because they represent large fixed investments. Finally, location can play a crucial role in differentiating and offering competitive advantage to similar facilities (Craig, Ghosh, MsLafferty,

LAVA

Tiago Ildefonso,Gabriel Pereira Lopessor to local industrial companies. Or a German-based language school that is trying to get a foothold in other European countries. Or an advertising agency that follows its main clients to new foreign markets overseas. Or, quite simple, a renowned French hairdresser who wants to offer his services o

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978-3-8244-6508-8Springer Fachmedien Wiesbaden 1997

生命

Service Companies: The Importance of the Staff Learning Process in the Diversification Process,es. The efficient management of these operations looks that a strategy which lodes good on paper can be transformed into a successful reality. Much literature has been devoted to the management of innovation within services but few articles have tackled the development of a company’s offer of services and the role of staff in this development.

草本植物

内部

,Intangibility and the “State of Being Informed” - an Analysis of their Impact on Market Processes,terminants of market processes are taking place. With regard to the hard conditions of competition, nowadays, and the fast growing relevance of customer orientation it was no great surprise that one phenomenon found great attention: It is the so-called “co-makership”. This co-makership means that th

雪崩

Service Coproduction and Customer Participation,the service process..If customer participation is one of the keys to the success of the process, it renders the control difficult. Thus, the basis of this research was to find out under what conditions customer participation could improve both the economic performance of a service for the supplier a

奇思怪想

Customer Integration in Business-to-Business-Marketing, source of the values that an enterprise creates. Thus, processes have to be designed to integrate the requirements of the customer into the processes of the supplier. Traditional marketing has to be reconsidered to ensure its successful implementation. Customer integration is both a strategic optio