Titlebook: Advances in Services Marketing; Hans Mühlbacher,Jean-Paul Flipo Textbook 1997 Springer Fachmedien Wiesbaden 1997 Business-to-Business-Mark

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https://doi.org/10.1007/10720123nizations taken from four major service industries, a non-parametric analysis of results shows that the analytical marketing reflection of the firm has to be encouraged at the expense of its operational setting and that the refinement level of the development process has a positive impact on the performance of new consumer service activities.

Intentional

Tiago Ildefonso,Gabriel Pereira Lopesn the Austrian market. What do these companies have to take into account if their entry into these new foreign markets is to be successful? In what way are they different to industrial and trading companies? Are there also differences between different intemationally operating service companies and, if yes, what are they?

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On the Way to the Next Generation of Robotsermines sales, market share and profits (Kimes and Fitzimmons, 1990). Location decisions are most important because they represent large fixed investments. Finally, location can play a crucial role in differentiating and offering competitive advantage to similar facilities (Craig, Ghosh, MsLafferty, 1984).

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Guillaume Sartoretti,Max-Olivier HonglerOver the last 25 years in the developed countries, the interaction between service companies and their customers has been gradually transformed, due to the growing presence of the information technology systems, the robotization of certain functions and, generally speaking, the computerization of service delivery processes.

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Computer Aided Systems Theory - EUROCAST‘99For years there has been no doubt concerning the importance of customer satisfaction as ultimate goal of service companies. It belongs to the tradition of the marketing discipline to focus on customer satisfaction. This maxim can be regarded as the basis of its conceptual self-understanding of being a market-oriented management science.

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