Titlebook: Advances in Services Marketing; Hans Mühlbacher,Jean-Paul Flipo Textbook 1997 Springer Fachmedien Wiesbaden 1997 Business-to-Business-Mark

遗留之物

Automatization of the Service Delivery Systems: How Far?,Over the last 25 years in the developed countries, the interaction between service companies and their customers has been gradually transformed, due to the growing presence of the information technology systems, the robotization of certain functions and, generally speaking, the computerization of service delivery processes.

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,The Dissatisfaction Potential of Satisfied Customers — The Qualitative Satisfaction Model —,For years there has been no doubt concerning the importance of customer satisfaction as ultimate goal of service companies. It belongs to the tradition of the marketing discipline to focus on customer satisfaction. This maxim can be regarded as the basis of its conceptual self-understanding of being a market-oriented management science.

Constrain

不如屎壳郎

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https://doi.org/10.1007/978-4-431-55810-1the service process..If customer participation is one of the keys to the success of the process, it renders the control difficult. Thus, the basis of this research was to find out under what conditions customer participation could improve both the economic performance of a service for the supplier a

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Rudolf F. Albrecht,Gábor Németh source of the values that an enterprise creates. Thus, processes have to be designed to integrate the requirements of the customer into the processes of the supplier. Traditional marketing has to be reconsidered to ensure its successful implementation. Customer integration is both a strategic optio

SPER

Antonio Di Crescenzo,Barbara Martinucci and Française des Jeux shows that 65% of French people gamble in one way or another, i.e. virtually three out of every four French man and woman aged over 18. In 1993, companies operating in the gaming sector of the economy turned over more than 70 billion French francs. So, on the one hand, we hav

FLAGR

额外的事

https://doi.org/10.1007/10720123 between the degree of refinement in innovation process, the marketing competence of the organization and the financial performance of a new service..Following a presentation of various concepts, an empirical study will complete the investigation of research hypotheses. In a sample of 52 French orga

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