Overview: Covers different social media such as Twitter, WhatsApp, Instagram, LinkedIn and Facebook.Includes a clear taxonomy for the analysis of self-presentation applicable to different contexts and languages.This book follows a Goffmanian approach to self-presentation to focus on the different strategies Spanish users employ to construct their digital identity in profiles, biographies, pictures, and statuses on platforms such WhatsApp, Twitter, Facebook, Instagram and LinkedIn. The author presents a functioning taxonomy of self-presentation strategies along the front-stage/back-stage conti
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