| 书目名称 | Tourism Management, Marketing, and Development | | 副标题 | Performance, Strateg | | 编辑 | Marcello M. Mariani,Wojciech Czakon,Ourania Vitoul | | 视频video | | | 图书封面 |  | | 描述 | Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades. .This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance.. | | 出版日期 | Book 2016 | | 关键词 | Tourism; Travel; Marketing; destination management/marketing; performance; strategies; sustainability; mana | | 版次 | 1 | | doi | https://doi.org/10.1057/9781137401854 | | isbn_ebook | 978-1-137-40185-4 | | copyright | The Editor(s) (if applicable) and The Author(s) 2016 |
The information of publication is updating
书目名称Tourism Management, Marketing, and Development影响因子(影响力)
书目名称Tourism Management, Marketing, and Development影响因子(影响力)学科排名
书目名称Tourism Management, Marketing, and Development网络公开度
书目名称Tourism Management, Marketing, and Development网络公开度学科排名
书目名称Tourism Management, Marketing, and Development被引频次
书目名称Tourism Management, Marketing, and Development被引频次学科排名
书目名称Tourism Management, Marketing, and Development年度引用
书目名称Tourism Management, Marketing, and Development年度引用学科排名
书目名称Tourism Management, Marketing, and Development读者反馈
书目名称Tourism Management, Marketing, and Development读者反馈学科排名
|
|
|
发表于 2025-3-21 17:33:55
