Overview: Provides a multidisciplinary and multiscalar analysis of literature on Hallyu..Uses France as a case study, which has never been investigated in depth in this context before..Sits at the crossroads of.Combining global, media, and cultural studies, this book analyzes the success of .Hallyu., or the "Korean Wave” in the West, both at a macro and micro level, as an alternative pop culture globalization. This research investigates the capitalist ecosystem (formed by producers, institutions and the state), the soft power of .Hallyu., and the reception among young people, using France as a
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