Overview: the 1905 obituary of John McLoughlin, Jr. , in Publisher’s Weekly declared,“Every child in the land knows the McLoughlin books. . . . In fact,the history in the last decade of colored toy books for youngsters is the history of Mr. McLoughlin and his firm. ” McLoughlin Brothers held an important role in the children’s book publishing world. In fact,as my husband, the late Arthur Liman, and I discovered in our research, the firm was instrumental in creating it. The publisher’s preeminence in the field was the result of its entrepreneurial spirit,creativity,competiti- ness,foresight,and
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