BOOKS with Alphabet   M (Ma,Mb,Mc, Md,Me…)

Overview: The most comprehensive and thorough review to date of the open innovation approaches applicable to patents, their underlying theories, the scope of access they offer, as well as diverse models of gove.The patent system is based on "one-patent-per-product" presumption and therefore fails to sustain complex follow-on innovations that contain a number of patents. The book explains that follow-on innovations may be subject to market failures such as hold-ups and excessive royalties. For decades, scholars have debated whether the market problems can be solved with voluntary licensing i.e.

Overview: The first Open Access book to offer practical and comprehensive advice on analysing EQ-5D data.The Open Access book is unique in showing how important insights can be obtained from patients’ EQ-5D dat.This open access book is the first published guide about how to analyse data produced by the EQ-5D, one of the most widely used Patient Reported Outcomes questionnaires world wide. The authors provide practical, clear and comprehensive guidance in five concise chapters.  Following an overview of the EQ-5D and its analysis, we describe how the questionnaire data – the EQ-5D profile and E

Overview: Wirtschaftswissenschaftliche Studie.Includes supplementary material: Sebastian Ullrich untersucht personalisierte Internetauftritte. Ziel ist es, Erkenntnisse über die Wirkungen von personalisierten Internetauftritten schwacher und starker Marken zu gewinnen. Dabei sollen sowohl affektive als auch kognitive Prozesse betrachtet werden. Anschließend werden die Konstrukte der Zufriedenheit und Vertrauen in ihrer Funktion als Mediatoren für Bindungsprozesse erörtert. Auf Basis der theoretischen Erkenntnisse werden die Hypothesen zur Wirkungsweise von personalisierten Internetauftritten f

Overview: Die Veränderungen der InteraktionenDie Beiträge des Bandes untersuchen den Medienwandel von frühen europäischen Medienkulturen bis zu aktuellen Formen der Internetkommunikation unter soziologischer, kulturwissenschaftlicher und linguistischer Perspektive. Zwar haben sich die Massenmedien von den Beschränkungen sozialer Interaktionen gelöst, sie weisen dem Publikum aber eine distanzierte, bloß rezipierende Rolle zu. Dagegen eröffnen neue Formen „interaktiver“ Medien gesteigerte Möglichkeiten der Rückmeldung und der Mitgestaltung für die Nutzer. Der vorliegende Bandfragt nach der Quali

Overview: Deep look at an often overlooked element of how learners construct their knowledge.Interpretations guided by the Mind as Rhizome metaphor and Peircian semiotics.Well-documented grounded theory of how This book documents those first links that students make between content they learn in their classrooms and their prior experiences. Through six late-elementary school case studies these knowledge construction links are brought to life. The links of the students are often rich in describing who these individuals are, where they are in their learning process, and what is meaningful to the

Overview: Nominated as an outstanding PhD thesis by The University of Siena, Italy.Demonstrates the possibility of designing reconfigurable transmission lines and antennas.Describes an extension of the theory oThis book presents innovative ideas and technical contributions in the area of metasurfaces and antenna technologies. On the one hand, it presents an effective method to analyze metasurfaces constituted by metallic texture with certain geometries. It shows how this method can be applied to the design of metasurface (MTS) antennas for deep space communications and other planar microwave d

Overview: Develops an interdisciplinary approach to mobile media and mobile storytelling.Combines creative practice research and theoretical investigations to respond to to the opportunities and potential.Bring.This book explores contemporary approaches to mobile storytelling, with contributions covering mobile education, news and screen storytelling, creative practice research, and the impact on vulnerable communities and social innovation. With 18 original chapters, Schleser and Xu bring together international media and communication scholars, digital storytellers, filmmakers, musicians, and

Overview: Zeigt typische Fallstricke im Unternehmensalltag und wie damit umgegangen werden kann.Anschauliche Bespiele aus der praktischen Erfahrung der Autoren.Einheitlicher Aufbau der Fälle mit klaren LösungsaDieses Buch bietet Praktikern eine Übersicht über die häufigsten unternehmerischen Fallstrick, in die Unternehmen geraten können. Diese sogenannten Traps werden jeweils anhand einer einheitlichen Struktur und mit Beispielen, Auslösern, Folgen, Indikatoren und Lösungsansätzen beschrieben. Unternehmen geraten im Arbeitsalltag immer häufiger in typische Fallstricke. Beispielsweise die Commo

Overview: Includes supplementary material: .Mathematical Physiology provides an introduction into physiology using the tools and perspectives of mathematical modeling and analysis. It describes ways in which mathematical theory may be used to give insights into physiological questions and how physiological questions can in turn lead to new mathematical problems..The book is divided in two parts, the first dealing with the fundamental principles of cell physiology, and the second with the physiology of systems. In the first part, after an introduction to basic biochemistry and enzyme reactions,

Overview: Offers critical interventions to specialists and non-Spanish-speaking readers interested in Latin America‘s second biggest economy and most dynamic media market.Addresses what it means for a newly tol.Multiplatform Media in Mexico. is the first book to treat the exciting, interconnected fields of cinema, television, and internet in Mexico over the last decade, fields that combine to be called multiplatform media. Combining industrial analysis of a major audiovisual field at a time of growth and change with close readings of significant texts on all screens, acclaimed author Paul Juli

Overview: VWL zum Selbststudium978-3-409-26020-6978-3-322-84766-9

Overview: 978-1-349-21039-8978-1-349-21037-4

Overview: Provides a comprehensive introduction to the "mobilities turn" in literary and cultural studies.Creates a dialogue between mobilities scholarship and modernism and postcolonialism.Features timely essa.This is the first book dedicated to literary and cultural scholars’ engagement with mobilities scholarship. As such, the volume both advances new theoretical approaches to the study of culture and furthers the recent “humanities turn” in mobilities studies. The book’s scholarship is deeply informed by cultural geography’s vision of a mobilised reconceptualisation of space and place, but

Overview: Addresses a new and hot field of Big Data Science and Engineering.Offers new Machine Learning techniques and solutions.Provides solutions to overcome Big Data classification problems that industries, .This book presents machine learning models and algorithms to address big data classification problems. Existing machine learning techniques like the decision tree (a hierarchical approach), random forest (an ensemble hierarchical approach), and deep learning (a layered approach) are highly suitable for the system that can handle such problems. This book helps readers, especially student

Overview: In dem vorliegenden Band werden wieder die Ergebnisse einiger in den Agfa­ Laboratorien durchgeführten Arbeiten mitgeteilt. Die Themen zu diesen Arbeiten sind den verschiedensten Bereichen der photographischen Forschung entnommen, doch sind zwei Gebiete besonders stark berücksichtigt worden, welche heute eine hervorragende Rolle spielen. Einmal ist es die Anwendung der Ergebnisse der Halb­ leiterphysik zur Erklärung des photographischen Elementarprozesses und der Entwicklungsvorgänge. An sich ist die photographische Anwendung dieses Zweiges der Physik nicht neu, doch ist er durch neu

Overview: Wirtschaftswissenschaftliche StudieDas Management von Marke-Kunden-Beziehungen ist auch im Konsumgüterbereich eine Kernaufgabe des Marketing. Trotz dieser hohen Bedeutung liegt bisher keine valide und konsensfähige Konzeptualisierung und Operationalisierung der Marke-Kunden-Beziehung vor. ..Anna Verena Wenske erarbeitet ein detailliertes Verständnis von Marke-Kunden-Beziehungen und berücksichtigt dabei explizit das Beschwerdemanagement und die Markenkommunikation. Sie stellt zunächst das Beziehungskonstrukt im Rahmen der Psychologie, des Marketing und des Markenmanagements dar und le

Overview: Logic has attained in our century a development incomparably greater than in any past age of its long history, and this has led to such an enrichment and proliferation of its aspects, that the problem of some kind of unified recom­ prehension of this discipline seems nowadays unavoidable. This splitting into several subdomains is the natural consequence of the fact that Logic has intended to adopt in our century the status of a science. This always implies that the general optics, under which a certain set of problems used to be con­ sidered, breaks into a lot of specialized sectors

Overview: It is a great pleasure to have the opportunity to honor our distinguished colleague, Professor Leo Brewer, on the occasion of his sixty-fifth birth­ day, with this special volume of High Temperature Science. Leo and his wife, Rose, are personal friends of several generations of students and postdoctoral researchers at the University of California at Berkeley. Their concern and understanding has been important to many of us over the past forty years. Each paper in this volume has at least one author who was a gradu­ ate student or a postdoctoral researcher in Leo‘s laboratory at Berke

Overview: Untersuchungen von Arbeitsmarkt, Arbeitsmarktpolitik und Kapitalismus.Band 1 der Ausgewählten Schriften von Claus Offe.Umfassender und systematischer ZugangIm ersten Band der „Ausgewählten Schriften von Claus Offe“ sind wichtige Arbeiten zu Arbeitsmarkt und Arbeitsgesellschaft sowie deren Zusammenhang mit der kapitalistischen Wirtschaftsordnung zusammengestellt. Die Studien sind überwiegend in der zweiten Hälfte der 1970er und in den 1980er Jahren entstanden, aber wohl auch heute von mehr als antiquarischem Interesse, weil die Kerninstitutionen kapitalistischer (Erwerbsarbeits-)Gesel

Overview: The papers in this volume are the invited lectures at the Second Workshop on Amine Oxidases held at the Biomedical Center, Uppsala University, 2 to 4 August 1986. It was a great pleasure for the organizers to see, in Uppsala, so many old and new friends, all brought together by our common interest in the fascinating field of Amine Oxidases. The Workshop was the successor of a long row of successful predecessors to start with the 1972 meeting in Cagliari, Sardinia, and recently preceded by the first meeting of Workshop design, held in Cambridge 1984. Several of the previous meetings h